My family got together with my grandmother for a quick belated-birthday-for-sis-and-dad lunch today. This trip included picking up and dropping off my sister at college (Northeastern). Driving through Boston, there were quite a few billboard ads for the new Gillette "Passion Pink" Venus razor dealie, or whatever the hell it's called. And I have several problems with this, for some reason. The biggest problem is that it's the same razor as the previous incarnation, but this one is pink. HOT PINK. OMG I HAF 2 BY 1 R1GHT N0W!!!!!1!!11! There's absolutely nothing special about this razor except that it's pink, and for some reason that's a much more desirable trait in razors for women than the previous blue. The slogan (basically): "What is it about pink that feels so good?" I don't know, you tell me...in fact, I'd really like to know what's so special about pink. Then there's the fact that there's something in the order of 3,000 of these ads within a 1 mile radius in downtown Boston. For a pink razor. Am I the only one questioning this particular marketing strategy? Probably :)

The new Malibu Stacy doll! With New Hat!
posted by Tim at 2:46 AM